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Office Locations:
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1 General Mills Blvd
Minneapolis, MN 55426
Phone: 800-248-7310
Fax: 763-764-8330
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Consumer Products & Services
Food & Agriculture
Media & Digital Media
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301 INC (General Mills Ventures) is a venture capital fund created by the General Mills company. Operating under the brand 301 INC, the firm invests primarily in the United States and is headquartered in Minneapolis, MN. 301 INC seeks to invest in start-ups that have sales of at least $3 million in the U.S. and an industry focus in food technology, emerging packaged food brands, and digital media. The team has 185 years of combined industry experience.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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