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Office Locations:
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111 East Kilbourn Avenue, Suite 2800
Milwaukee, WI 53202
Phone: 414-291-8908
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Business Services
Manufacturing & Industrial
Transportation & Distribution
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Generation Growth Capital, Inc. is a lower-middle market buy-out fund. Generation Growth Capital, Inc. invests in established manufacturing, service, and distribution businesses. We consider other industries on a case-by-case basis. These companies generally have enterprise values of less than $30 million and sales ranging from $5 million to $50 million. GGC's investment targets are typically well-established, profitable businesses with sustainable niches. We consider select turnaround situations where the fundamental business remains viable but other factors (such as capital structure or parent/sister company problems) have created cash needs. The firm usually does not fund business startups or real estate-related opportunities. GGC investments are primarily structured as equity. Subordinated debt and warrant structures also are considered. We invest $1 million to $10 million in each portfolio company. Larger transactions will be considered with select investment partners. The Generation Growth Capital team has more than 30 years of investment experience.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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