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Office Locations:
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48 Saw Mill Pond Road
Edison, NJ 08817
Phone: 212-586-0100
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Consumer Products & Services
Retail & Restaurant
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Grace Beauty Capital is an early-stage venture capital firm that invests in next-generation consumer companies. The firm was founded on the core belief that deep domain and industry knowledge, operating expertise and extensive networks are essential to support early-stage entrepreneurs from seed to success. Grace Beauty invests broadly in the consumer and retail sectors, including but not limited to apparel, consumer goods and services, health and wellness, personal care and beauty, and technology for brands and retailers. The firm's mission is to become the premier partner for early-stage digital brands, consumer and retail technology startups on their journey from the kitchen table to a household name.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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