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Office Locations:
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821 Traction Ave, 2nd Floor
Los Angeles, CA 90013
Phone: 213-896-7126
Fax: 213-402-2859
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Communications & Networking
Information Technology
Media & Digital Media
Software & Internet
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Greycroft Partners is a venture capital partnership formed to invest in promising digital media companies, including both business and consumer-focused ventures. Greycroft manages $1.3B and has made over 100 investments since inception. Target sectors include media, software, consumer Internet, publishing, advertising, mobile, and data. The firm's $75 million fund includes participation from leading corporate executives around the world. In 2010 Greycroft closed its second fund with an additional $130 million. Greycroft III at $175 million, is a 2013 vintage fund. Greycroft Growth was closed at $200M in June of 2014. Greycroft invests between $500,000 and $5 million at inception, increasing on a staged basis to double that amount over time. The firm invests alone or alongside other firms, and will accept a board seat when appropriate, although this is not a prerequisite when syndicating with others. The firm announced (July 2018) the close of Greycroft V, an early stage fund at $256 million. Greycroft Growth II, a $365 million growth-stage fund, invests between $100,000 and $5 million in a first check, and will invest up to $10 million over multiple rounds. The growth fund starts at $10 million and will invest up to $30 million in a company.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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COMPANY STAGE | REVENUE |
Venture Capital | |
Seed Stage (includes "pre-seed," or concept stage) | No Revenue |
Early Stage | Minimal Revenue |
Growth Stage (also called Mid-stage) | $2M-$7M |
Expansion Stage (also called Late-stage) | $7M and greater |
Private Equity | |
Lower Middle Market | $10M-$249M |
Middle Market | $250M-$499M |
Upper Middle Market | $500M-$1B |
Large Cap | >$1B |
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Name | |
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Title | |
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Alaina Hartley | |
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Principal | |
Alan Patricof | |
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Co-Founder & Chairman Emeritus | |
Dana Settle | |
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Co-Founder and Managing Partner | |
Ellie Wheeler | |
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Partner | |
Ian Sigalow | |
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Co-Founder and Managing Partner | |
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Date
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Name
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State
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Amount
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Stage
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01/15/2025
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Alium
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NY
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$7,000,000
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Seed
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01/14/2025
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Harbinger
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CA
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$100,000,000
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Series B
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01/02/2025
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Rembrand
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CA
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$23,000,000
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Series A
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10/28/2024
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Reflexivity
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NY
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$30,000,000
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10/02/2024
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Thread AI
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NY
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$6,000,000
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Seed
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08/13/2024
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Guidewheel
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CA
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$31,000,000
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Series B
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07/31/2024
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Sybill
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CA
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$11,000,000
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Series A
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06/24/2024
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Amplify Life Insurance
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CA
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$20,000,000
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Series B
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06/04/2024
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Thoughtly
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NY
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$3,000,000
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Seed
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05/21/2024
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Coactive
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CA
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$30,000,000
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Series B
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05/06/2024
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Mother Science
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CA
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$3,500,000
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03/11/2024
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Ocient
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IL
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$49,400,000
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Series B Extension
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