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Jump Management is the family and business office of Michael Jordan, overseeing the marketing, public relations and philanthropic activities for the Hall of Famer, as well as his investments and financial partnerships. Off the court, Jordan is a successful businessman, investor and philanthropist. His Jordan Brand (a division of NIKE) has been a leader and innovator in athletic shoes and apparel since its creation in 1997. Jordan is also the first former player to become the majority owner of an NBA franchise, the Charlotte Hornets. In the fall of 2020, along with three-time Daytona 500 winner Denny Hamlin, he launched a NASCAR team, 23XI Racing. As one of the world's most popular and recognizable figures, Jordan's endorsement portfolio includes Gatorade, Upper Deck and 2K, among others, as well as several successful restaurants.
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