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Office Locations:
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19 W. 24th Street, #3
New York, NY 10010
Phone: 518-720-3090
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Information Technology
Software & Internet
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Primary Venture Partner continues the investment work of Brad Svrluga and Ben Sun, who invested together at High Peaks Venture Partners (see profile). Primary makes seed investments in industry-transforming technology companies and maintains reserve capital to follow its initial investments across multiple financings. Primary invests only in Enterprise SaaS and NextGen Commerce, focusing on NYC and the Northeast. Initial investment in a startup ranges from $500,000 to $3 million.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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