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Office Locations:
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821 East Washington Ave, Suite 200F
Madison, WI 53703
Phone: 608-770-9707
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Information Technology
Software & Internet
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Rock River Capital is a Midwest based, early stage venture firm looking for companies with initial product/market fit & positioned for growth. The firm is industry agnostic, but looks for some form of technical disruptor to that industry, often in the form of software. The firm typically invests in early stage companies who are just starting to show product/market fit. Opportunistically Rock River will look at earlier stage, pre-revenue companies where it feels it can add value and grow with the entrepreneur. The firm's typical check size is $500K-$1M for its initial investment.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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