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Office Locations:
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444 W Lake, Suite 1900
Chicago, IL 60606
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Consumer Products & Services
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Starting Line is an early stage venture capital fund investing in premier consumer startups & brands. The firm is currently investing out of its premiere fund and is focused on democratizing access to technologies, products, and experiences for the 99% of Americans. The firm's first fund raised $17M and launched in 2018, and the second raised $30M and launched in 2021.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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