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FI Trujillo Group Investments
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Office Locations:
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23 Ritz Cove Dr.
Dana Point, CA 92629
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Education & Training
Information Technology
Media & Digital Media
Software & Internet
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Sol Trujillo is the chairman of Trujillo Group Investments and the founder of L'ATTITUDE, in partnership with the National Association of Hispanic Real Estate Professionals (NAHREP) CEO Gary Acosta and Emilio Estefan. Mr. Trujillo is a distinguished international business executive and entrepreneur with three decades of experience as CEO of large market cap global companies in the US, the EU, and Asia-Pacific. L'ATTITUDE is a business-based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. Founded by Trujillo in 2019, LAT VC (L'attitude Ventures) (see profile) is focused on investing in Latino-owned, early-stage companies with high-growth potential. Trujillo currently serves as a board director of Western Union and previously served on the boards of Bank of America, EDS, Gannett, Orange SA, PepsiCo. Inc., Target Corporation, and WPP.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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