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Office Locations:
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1333 2nd St., Suite 300
Santa Monica, CA 90401
Phone: 310-785-5100
Fax: 310-785-5111
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Consumer Products & Services
Information Technology
Media & Digital Media
Software & Internet
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Formerly known as GRP Partners, Upfront Ventures was formed in 1996 and now manages approximately $1 billion on behalf of more than 150 limited partners in North America and Europe. With offices in Santa Monica, Upfront currently seeks investment opportunities in North America and Europe, although the firm will consider opportunities on other continents. Upfront's initial investment is typically $5-$20 million and generally invests $1-$10 million at the Seed or Series A round. Upfront prefers technology-enabled content businesses, with a particular emphasis on video. The firm's traditional markets have been: Consumer & Retail Innovation, Digital Media & Performance-based Marketing, SaaS & Cloud Infrastructure, and Mobile Applications & Infrastructure. Upfront's last fund was the single best performing fund in the United States according to an independent industry database. Upfront raised (June of 2017) $400 million for its sixth early stage venture capital fund.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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