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Office Locations:
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The Empire State Building, 350 5th Ave, Suite 4215
New York, NY 10018
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Information Technology
Media & Digital Media
Software & Internet
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ff Asset Management was formed to bridge the venture capital funding 'gap,' with initial amounts invested at below one million dollars. The firm primarily invests in early-stage, web-based services companies with disruptive models and is particularly focused on low CapEx, high operating leverage businesses. The firm generally leads the Series Seed and/or Series A rounds and typically makes initial investments in the range of $300,000 to $700,000 in addition to targeted follow-on investments of up to $10 million within existing portfolio companies. The firm targets companies with potential to generate over $10M of annual EBIT within 5-7 years. In June 2016, ff announced a partnership with NYU in the form of an AI accelerator-style program. Since founding in 2008, ff has invested in 95+ companies and helped to create aggregate market value exceeding $14 billion.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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