VC  American Family Ventures

     Office Locations:

111 North Fairchild St., Suite 400
Madison, WI 53703



  • Early
  • Growth
  • Seed



  • Business Services
  • Communications & Networking
  • Information Technology
  • Media & Digital Media
  • Software & Internet



    American Family Ventures, the direct venture capital arm of American Family Insurance, makes seed to growth stage investments in emerging technology companies. The firm prefers to make initial investments of $100k to $2M. As part of a leading insurance company, American Family Ventures looks for emerging insurance-related products and business models to help serve their policyholders.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription.
    Dan Reed Director
    Josh Smith Associate
    Kyle Nakatsuji Associate
    Patrick Klas Analyst
    Peter Gunder Chief Business Development Officer


    Recent Funding Events (trailing 12 months):










      Series A





      Series B





      Series A


      Red Balloon Security



      Series A


    Portfolio companies include:

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      Keen Home
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      Mobile Igniter
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      Networked Insights
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      Red Balloon Security
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      Review Trackers
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      Zero Locus
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    Recent News:

      There is no recent news for American Family Ventures.