VC  Apricot Capital

     Office Locations:

c/o Wernau Asset Management
306 Dartmouth Street, Suite M05
Boston, MA 02116
Phone: 617-716-0266
Fax: 617-507-8155



  • Early
  • Seed



  • Information Technology
  • Media & Digital Media
  • Software & Internet



    Apricot Capital is a seed-stage investment firm based in Boston. Founded in 2010 by Peter Wernau and Jennifer Lum, Apricot provides entrepreneurs with a combination of financial and operational expertise to accelerate business growth. According to published reports, Jennifer Lum is a former vice president of advertising at Quattro Wireless, and Peter Wernau is a private investment manager. Apricot invests in early-stage technology companies in the U.S. and Canada.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription.
    Jennifer Lum Co-founder
    Peter Wernau Managing Partner


    Portfolio companies include:
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      Habit Labs
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      Massive Damage
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      Peekaboo Mobile
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