PE  Fenwick Brands

     Office Locations:

110 Office Park Drive, Suite 300
Birmingham, AL 35223
Phone: 205-725-7219



  • Middle Market



  • Consumer Products & Services



    Fenwick Brands is one of the only private equity firms in the United States that concentrates exclusively on the Consumer Packaged Goods industry. Fenwick is focused on identifying, leading, and executing direct private equity investments in established small-cap companies or brands with revenues up to $25 million and EBITDA of $0 to $10 million. Fenwick typically writes growth equity checks between $3 million and $7 million for a minority or majority stake in each company.The firm targets specialty and regional products, health & wellness consumables, and ethnic oriented brands. Representative Sectors include: Food & Beverage, Household Products, Pet Products, Personal Care, Health & Wellness, and Lawn & Garden.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription.
    Benny LaRussa, Jr. Chairman
    Eleni Shipp Strategic Partner
    Elizabeth Stewart Director of Investments
    Garland Reich Brand Manager
    Melissa Baker President & CEO


    Portfolio companies include:

      Cookie Chips
        web link

      Powell & Mahoney
        web link

      The Jackfruit Company
        web link


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