PE/VC  Mercato Partners

     Office Locations:

6550 South Millrock Drive, Suite 125
Salt Lake City, UT 84121
Phone: 801-220-0055
Fax: 801-220-0056



  • Expansion
  • Growth
  • Middle Market



  • Communications & Networking
  • Consumer Products & Services
  • Information Technology
  • Software & Internet
  • Storage & Hardware



    Mercato Partners invests in high growth technology and consumer businesses nationwide. These companies are typically on the path to sustainable cash flow with $5 to $50 million in revenue. While Mercato generally invests in later financings as a minority shareholder, the partners are active participants in a company's growth. Mercato investment candidates seek growth capital to fuel continued expansion through channel building, broader distribution, new product launches and acquisitions.



      Fund Name



    Get funds under management for this firm including Fund name, Dollar size of fund raise, and Vintage with a National Database subscription.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription.
    Aaron DeRose Director
    Aaron Hall Director
    Alan Hall Managing Director
    Alison Wistner Director
    Greg Warnock Managing Director


    Recent Funding Events (trailing 12 months):










      Series A


    Portfolio companies include:

      Alliance Health
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      Altitude Digital
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      Galileo Processing
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      Goal Zero
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      MediConnect Global
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      Primary Data
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    Recent News: