PE/VC  Princeton Equity Group

     Office Locations:

4 Independence Way, Suite 120
Princeton, NJ 08540
Phone: 609-454-5700

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  • Expansion
  • Middle Market



  • Business Services
  • Consumer Products & Services
  • Financial Services
  • Information Technology
  • Life Sciences & Healthcare
  • Retail & Restaurant



    Princeton Equity Group is among the most experienced franchise and multi-unit investors in the United States, having sponsored investments in some of the most admired, growth-oriented brands in the consumer, healthcare, and business services industries. Princeton has assembled a highly experienced cadre of franchise and multi-unit executives across industries and functional areas, looking for the following characteristics in prospective investments: Strong revenue growth rates; $10M to over $100M of revenue; $2M to $20M of EBITDA; Defensible, high-margin, predictable, and scalable business models; and Profitable businesses or businesses with a discernable path to profitability. Princeton invests in franchise and multi-unit companies in a variety of industries: Business services, Consumer, Retail healthcare, Financial Services, and Information Services.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription.
    Douglas L. Kennealey Co-founder and Managing Partner
    James A. Waskovich Co-founder and Managing Partner
    Philip A. Piro VP
    Robert A. Finn Partner
    Ryan Lynch Associate


    Portfolio companies include:

      bluefrog Plumbing + Drain

      European Wax Center
        web link

      Massage Envy
        web link


      Restoration 1

      Smile Source

      Sola Salon Studios

      The CORE Institute

      Urban Air

      Vision Sourcev


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