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      Office Locations: 
                         
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3029 Prospect Avenue 
Cleveland, OH 44115 
Phone: 216-361-1000 
Fax: 216-426-1400 
 
 
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 Business Services
Consumer Products & Services
Consumer Products & Services
Financial Services
Information Technology
Information Technology
Life Sciences & Healthcare
Media & Digital Media
Medical Device
Real Estate & Construction
Retail & Restaurant
Software & Internet
Software & Internet
			
			 
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Second Generation Ltd. is the Embrescia family's investment firm focused on investing in well-managed companies and uncovering unique business opportunities. The firm invests in profitable, small-to-mid market companies with strong business models, proven revenue and earnings growth and the leadership position capable of sustaining that growth. Second Generation works with talented management teams to develop businesses that have potential for significant growth and it is actively involved in helping to build long-term value.
			 
			 
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                                Investment Firm Key
                                 
                                 
                                   VC = Venture Capital 
                                   PE = Private Equity 
                                   A = Angel 
                                   I = Incubator 
                                   MB = Merchant Bank 
                                   VD = Venture Debt 
                                   FI = Family Investment Office 
                                   FOF = Fund of Funds 
                                   ED = Economic Development Office    
                                   TT = Technology Transfer Office 
                                   CVC = Corporate Venture Capital 
                                   SEC = Secondary Purchaser 
                                   HF = Hedge Fund/Mutual Fund 
                                    
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                                | COMPANY STAGE | REVENUE | 
                                 
                                
                                | Venture Capital |  | 
                                 
                                
                                Seed Stage (includes "pre-seed," or  concept stage) | No Revenue | 
                                 
                                
                                | Early Stage | Minimal Revenue | 
                                 
                                
                                Growth Stage (also called Mid-stage) | $2M-$7M | 
                                 
                                
                                Expansion Stage (also called Late-stage) | $7M and greater | 
                                 
                                
                                | Private Equity |  | 
                                 
                                
                                | Lower Middle Market | $10M-$249M | 
                                 
                                
                                | Middle Market | $250M-$499M | 
                                 
                                
                                | Upper Middle Market | $500M-$1B | 
                                 
                                
                                | Large Cap | >$1B | 
                                 
                                 
                                 
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