FI  The Observatory

     Office Locations:

17-20 Whitestone Expressway Suite 403
Whitestone, NY 11357



  • Early
  • Middle Market



  • Business Services
  • Consumer Products & Services
  • Information Technology
  • Manufacturing & Industrial



    The Observatory is the single family office of John Darius Bikoff, the founder of Energy Brands and Glaceau (makers of Vitaminwater and Smartwater). In 2007, Bikoff sold Energy Brands to The Coca-Cola Company for $4.1 billion. This deal earned Bikoff personally $325 million. The firm's investment mission is to find high caliber emerging managers who perform well in all market environments. The Observatory is looking for managers who annualize at a minimum 15% annualized returns with controlled drawdowns of 10%. Annualized return to max drawdown should be at a ratio of 1.5X.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription or New York Database subscription.
    Issac Septon Chief Investment Officer
    John Darius Bikoff Founder


    Portfolio companies include:


    Recent News: