FI  Trujillo Group Investments

     Office Locations:

23 Ritz Cove Dr.
Dana Point, CA 92629



  • Early



  • Education & Training
  • Information Technology
  • Media & Digital Media
  • Software & Internet



    Sol Trujillo is the chairman of Trujillo Group Investments and the founder of L'ATTITUDE, in partnership with the National Association of Hispanic Real Estate Professionals (NAHREP) CEO Gary Acosta and Emilio Estefan. Mr. Trujillo is a distinguished international business executive and entrepreneur with three decades of experience as CEO of large market cap global companies in the US, the EU, and Asia-Pacific. L'ATTITUDE is a business-based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. Founded by Trujillo in 2019, LAT VC (L'attitude Ventures) (see profile) is focused on investing in Latino-owned, early-stage companies with high-growth potential. Trujillo currently serves as a board director of Western Union and previously served on the boards of Bank of America, EDS, Gannett, Orange SA, PepsiCo. Inc., Target Corporation, and WPP.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription or Southern California Database subscription.
    Sol Trujillo Founder


    Portfolio companies include:



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