FI  YETI Capital

     Office Locations:

Austin, TX



  • Expansion
  • Growth



  • Consumer Products & Services
  • Information Technology
  • Retail & Restaurant
  • Software & Internet



    YETI Capital was created by the founders of YETI Coolers, Roy and Ryan Seiders, in partnership with a prominent private capital investor. Collectively, the YETI Capital team has more than 45 years of experience helping to build U.S. and Canadian businesses across a variety of industries and markets. The firm seeks to invest in US-based companies that are post-revenue and have an employee base, operate out of a business office, not a home office, and have defined and reasonable expansion plans. YETI Capital seeks to invest $500,000 to $5 million per company and prefers either board representation or observer roles.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription.
    Roy Seiders Co-founder
    Ryan Seiders Co-founder


    Portfolio companies include:


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